About Hooking Love

Welcome to Hooking Love

At Hooking Love, we believe that crochet is more than just a craft – it’s a journey towards mindfulness and mental wellness. Our mission is to empower women, especially those experiencing significant life changes, to find solace, creativity, and joy through the art of crochet.

Our Mission

Our purpose is to provide you with the skills, materials, and support you need to embark on your crochet journey. Whether you’re a complete beginner or an experienced crafter, we offer a range of patterns, kits, and resources designed to make crochet accessible, enjoyable, and beneficial for your mental health. By integrating mindfulness techniques into our projects, we help you create beautiful items while promoting relaxation and well-being.

Meet Keely

Image of Keely Smiling into the camera, leaning forward.
Keely Robertson

Keely Robertson

Owner & Artisan

Hi, I’m Keely, the heart and hands behind Hooking Love. My passion for crochet began years ago, and it quickly became a cornerstone of my mental wellness routine. As a neurodivergent individual, I understand the importance of finding activities that promote calm and focus. Through crochet, I discovered a way to channel my energy into creating beautiful, tangible items, all while finding a sense of peace and fulfilment.

With a background in training and consultancy, I bring a unique perspective to teaching crochet. My approach is warm, engaging, and supportive, ensuring that every member of our community feels valued and inspired. I’m dedicated to sharing the transformative power of crochet with women like you, helping you navigate life’s changes with creativity and confidence.

What We Offer

Patterns and Kits: Explore our curated selection of crochet patterns and kits, perfect for all skill levels. Each kit includes everything you need to get started, from high-quality yarns to detailed instructions.

Workshops and Classes: Join our face-to-face workshops and online classes, where you’ll learn new techniques, connect with fellow crafters, and enjoy a supportive learning environment.

Community Support: Become part of our vibrant community of like-minded women. Share your projects, ask questions, and find encouragement in our online groups and social media platforms.

Mindfulness and Wellness: Discover the mental health benefits of crochet. Our resources include tips for incorporating mindfulness into your crafting routine, helping you to relax and recharge.

Why Hooking Love?

At Hooking Love, we understand that life transitions can be challenging. Whether you’re navigating menopause, adjusting to an empty nest, or simply seeking a new hobby, we’re here to support you every step of the way. Our focus on mental wellness sets us apart, providing you with not just a craft but a holistic approach to self-care.

Join us on this journey, and let’s create something beautiful together. Welcome to Hooking Love – where creativity meets calm.

Image of Keely's hands crocheting with a beige and cream yarn
Keely Crocheting

Welcome from our Founder Keely

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